Erie Strategic Ventures, the corporate venture capital arm of Erie Insurance (ERIE), has announced new investments in two technology startups: Atomic and Feathery. The strategic move marks another expansion of the firm’s growing portfolio since launching in August 2022, strengthening its focus on next-generation solutions that enhance both customer experience and operational efficiency within the insurance value chain.
Erie Strategic Ventures was established to identify and support startups with the potential to deliver long-term value to Erie Insurance, its agents, and its policyholders. The fund is managed in collaboration with Cerity Partners Ventures. This corporate venture capital management firm oversees Erie’s investment activities and helps align startup partnerships with the insurer’s broader innovation goals.
The newly announced investments in Atomic and Feathery target two rapidly evolving areas: embedded financial services and AI-powered data automation, both critical to the digital transformation of the insurance and financial sectors.
Atomic provides a full-stack brokerage and wealth management solution purpose-built for financial institutions. As a licensed Registered Investment Advisor (RIA) and broker-dealer, Atomic’s technology enables credit unions, insurance carriers, and other financial organizations to embed wealth management and investment offerings directly within their platforms. By doing so, Atomic allows institutions to expand their financial services ecosystem, delivering integrated customer experiences that rival prominent fintech and banking competitors.
Feathery, meanwhile, delivers an AI-powered data intake and processing platform that simplifies how financial institutions handle complex workflows. Its adaptive system automates data validation, formatting, and integration across multiple sources—reducing manual effort in tasks like underwriting submissions, policy checking, proposal generation, and client onboarding. This intelligent automation improves both speed and accuracy in traditionally labor-intensive processes, helping insurance carriers and financial advisors unlock new levels of productivity and insight.
Through these investments, Erie Strategic Ventures continues to demonstrate its dual role as both an investor and strategic partner. Beyond providing capital, the firm leverages Erie Insurance’s 100 years of operational expertise, industry credibility, and network of more than 14,000 independent agents to help portfolio companies scale and integrate into real-world insurance and financial workflows.
Founded in 1925 and headquartered in Erie, Pennsylvania, Erie Insurance is a Fortune 500 company and one of the largest property and casualty insurers in the United States. The company serves over 7 million policyholders across 12 states and Washington, D.C. The insurer’s venture arm plays a key role in advancing Erie’s commitment to innovation, allowing it to collaborate directly with entrepreneurs reshaping the future of insurance, finance, and data infrastructure.
Cerity Partners Ventures, which helps manage Erie’s venture activities, is a nationally recognized wealth management and corporate venture advisory firm formed through a merger with Touchdown Ventures in 2024. The firm works closely with corporations like Erie to manage investment programs that generate both financial returns and strategic innovation benefits.
KEY QUOTE:
“We are excited to partner with Atomic and Feathery. Erie Insurance is a relationship company, and we believe that these two relationships create numerous opportunities for mutual benefit.”
Keith Kennedy, Senior Vice President for Next Level Innovation, Erie Insurance
